100% BEEF is a bi-monthly adult men’s digital publication, by, for, and about the celebration of mature, masculine adult men. We celebrate the natural beauty and unparalleled sex appeal of real, natural, mature adult males. Our models’ bellies are more likely to hold a six-pack than resemble one. Our belief that masculine men of all sizes, shapes, ages, and backgrounds are beautiful and sexy is communicated in each issue through the writing, illustrations, photography, and the choices of men we feature as models.